ATON Service

New spam blocking option works in retailers’ favour

aton — Tue, 27 Jul 2010 08:12:48 +0000

Dubai has finally introduced a recent change in a Telecommunications Regulatory Authority’s (TRA) regulation which allows customers to block SMS. This long awaited measure was taken after the TRA has received a large number of complaints from the consumers, nevertheless this measure was already adopted a long time ago in Europe.

This article explains that retailers are required now to communicate to their own customers and therefore need to build their own database with an “Opt-In”system: customer will be required to formally accept commercial communication from the retailer and potential partners.

At ATON, we share the same vision and have strictly implemented this approach since many years in Europe, our solutions allow members to choose whether or not to receive SMS and e-mail.

When retailers cannot use as much as they would like SMS and e-mails, they can opt for new and different solutions like e-couponing, a great means to send unlimited coupons to customers, that they receive on their smart phone or on a web account. Why not choose also to receive them on Facebook ? These features belong to the new generation of direct marketing tools, trendy, attractive for customers and easy to handle for retailers.

Click here to read the article (Gulf News, 22.07.2010)

Go green with ATON!

aton — Wed, 02 Jun 2010 13:09:11 +0000

ATON participates to the green environment since the beginning. We really care of the sustainability of the planet and that is why it is important for us that all our loyalty solutions are paperless. We also support the “Go Green” initiative (http://www.go-green.ae) with their different projects such as “Green paper project” launched in line with the vision and directions of H.H. Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai; to remind people to be mindful of and sensitive to the natural environment in our daily life.

With our solutions, you can contribute as well to the green environment by choosing our solutions like e-couponing that replace all paper vouchers and coupons. Do not waste time and money as well with paper flyers, use our e-mail and SMS campaigns tool and target your customers.

Let’s go green together now!

ATON Newsletter May 2010

aton — Tue, 11 May 2010 07:17:43 +0000

We are happy to come back with a new edition of our Newsletter to present you our recent joint venture with a local partner in the UAE, the evolution of our products as well as several reasons to choose ATON as your loyalty partner! Read our Newsletter…

Mirdiff City Centre opening

aton — Tue, 23 Mar 2010 09:42:19 +0000

The Mirdiff City Centre shopping mall has opened on last 16 March 2010. It is a new shopping mall with more than 400 shops owned by Majid Al Futtaim Group. We were there for the opening and we would like to congratulate Mr. Jonathan Park, General Manager at Majid Al Futtaim Properties and wish him and all his team a lot of success! Click here to view some pictures of Mirdiff City Centre we took during the opening…

The recession generation

aton — Mon, 22 Mar 2010 14:04:47 +0000

Slowly and cautiously, consumers are beginning to crawl out of the foxholes they dug during this Great Recession. U.S. retailers had a solid if not spectacular holiday season, gaining some breathing room after a year of disastrous results… Read this full article published in Shopping Centers Today Magazine – March 2010

The right “Gift Card”

aton — Thu, 18 Feb 2010 07:37:03 +0000

This very interesting article written by Joel Groover from “Shopping Centers Today” Magazine shows how the mall gift cards are growing in popularity, unlike retailer gift cards in the US market. In 2009, at a time when consumers were more careful with their dollars, mall gift cards have offered significant advantage of greater choice. Read the full article. (Source: Shopping Centers Today, February 2010).

Extrait du communiqué de presse du CNCC (février 2010)

aton — Sun, 14 Feb 2010 05:21:41 +0000

L’année 2010 démarre doucement dans les centres commerciaux français, -5.5% de fréquentation par rapport à 2009, une situation économique préoccupante associée à un moral des ménages en berne, …espérons que les prochains mois verront un renversement de tendance. Lire l’extrait du communiqué de presse… (source: CNCC, février 2010).

Customer service lacking with high street retailers and supermarkets

aton — Wed, 10 Feb 2010 14:26:02 +0000

This is an interesting article showing the results of a study made on the impacts of a good or bad customer service on the consumers. Read the full article… (Source: utalkmarketing.com, Feburary 2010).

Le marketing comportemental au centre de toutes les attentions

aton — Tue, 09 Feb 2010 11:50:32 +0000

Plébiscité pour son efficacité, le ciblage comportemental suscite l’intérêt croissant des marques et des agences. Dans le landerneau de la publicité, cette technique fait de plus en plus d’adeptes. Une opération séduction réussie… à quelques exceptions près. Lire l’article complet…(source: Marketing Magazine, 01.02.2010)

Keeping your customers…When it matters!

aton — Thu, 07 Jan 2010 13:23:12 +0000

This report made by the Corporate Research department of Dubai Knowledge Village and Third Eye FZ LLC, highlights how well organizations in the region are managing issues such as retaining existing customers, focusing on the most profitable customers, and improving the value delivered to customers as a way of protecting market share and enhancing returns…when it really matters.

They have surveyed around 400 mid and senior level managers in organizations across the GCC to gauge how they are managing perhaps the most critical element of their business – the customer. Read the report…