Dubai has finally introduced a recent change in a Telecommunications Regulatory Authority’s (TRA) regulation which allows customers to block SMS. This long awaited measure was taken after the TRA has received a large number of complaints from the consumers, nevertheless this measure was already adopted a long time ago in Europe.
This article explains that retailers are required now to communicate to their own customers and therefore need to build their own database with an “Opt-In”system: customer will be required to formally accept commercial communication from the retailer and potential partners.
At ATON, we share the same vision and have strictly implemented this approach since many years in Europe, our solutions allow members to choose whether or not to receive SMS and e-mail.
When retailers cannot use as much as they would like SMS and e-mails, they can opt for new and different solutions like e-couponing, a great means to send unlimited coupons to customers, that they receive on their smart phone or on a web account. Why not choose also to receive them on Facebook ? These features belong to the new generation of direct marketing tools, trendy, attractive for customers and easy to handle for retailers.
Contact us if you want to know more…
Click here to read the article (Gulf News, 22.07.2010)
Slowly and cautiously, consumers are beginning to crawl out of the foxholes they dug during this Great Recession. U.S. retailers had a solid if not spectacular holiday season, gaining some breathing room after a year of disastrous results… Read this full article published in Shopping Centers Today Magazine – March 2010
This very interesting article written by Joel Groover from “Shopping Centers Today” Magazine shows how the mall gift cards are growing in popularity, unlike retailer gift cards in the US market. In 2009, at a time when consumers were more careful with their dollars, mall gift cards have offered significant advantage of greater choice. Read the full article. (Source: Shopping Centers Today, February 2010).
This is an interesting article showing the results of a study made on the impacts of a good or bad customer service on the consumers. Read the full article… (Source: utalkmarketing.com, Feburary 2010).
This report made by the Corporate Research department of Dubai Knowledge Village and Third Eye FZ LLC, highlights how well organizations in the region are managing issues such as retaining existing customers, focusing on the most profitable customers, and improving the value delivered to customers as a way of protecting market share and enhancing returns…when it really matters.
They have surveyed around 400 mid and senior level managers in organizations across the GCC to gauge how they are managing perhaps the most critical element of their business – the customer. Read the report…
How to build and maintain customer loyalty during economic downturns? This is a very difficult challenge that lots of companies are facing, as nearly all customers, including the most loyal, are more sensitive to price than before. This article tries to give some answers to this question. Read it… (source: Harvard Business Digital, Rob Markey and Darrel Rigby, March 18, 2009)
