This report made by the Corporate Research department of Dubai Knowledge Village and Third Eye FZ LLC, highlights how well organizations in the region are managing issues such as retaining existing customers, focusing on the most profitable customers, and improving the value delivered to customers as a way of protecting market share and enhancing returns…when it really matters.

They have surveyed around 400 mid and senior level managers in organizations across the GCC to gauge how they are managing perhaps the most critical element of their business – the customer. Read the report…