Un spot intéressant : qu’attend le consommateur en 2009 des marques, vous, moi ? l’agence Leo Burnett décrypte les profonds changements dans les attentes des consommateurs : choix, confiance, réputation, bilan écologique, propositions de valeur renouvelées, des budgets plus serrés… écoutez l’interview sur youtube, c’est pas mal !
How to build and maintain customer loyalty during economic downturns? This is a very difficult challenge that lots of companies are facing, as nearly all customers, including the most loyal, are more sensitive to price than before. This article tries to give some answers to this question. Read it… (source: Harvard Business Digital, Rob Markey and Darrel Rigby, March 18, 2009)
This article focuses on the most used and sometimes overused expressions in Dubai. If you already have been in Dubai, you have used some of them for sure 
. Read the article… (source: Time Out Magazine, April 2009)
This is a very interesting article saying that the Union Arab Emirates is one of the three most confident countries in the world on trade activity and growth following the HSBC Trade Confidence Index. This Index covers 12 markets including key economies in the Asia-Pacific region, the UAE, Brazil, the UK and the US. Read more… (source: Gulf News, October 15, 2009)
Even the most creative shoppers can run out of gift ideas. And even the most gracious recipients sometimes hate the gifts they receive. Thus, the popularity of the gift card. But a tough economy is changing the way consumers use this shopping option. Read more… (source: SCT Today, May 2008)
Plusieurs études menées ces dernières années sur la fidélisation client ont révélées certains chiffres clés. Ces derniers ressortent souvent lors de mise en place de stratégies marketing visant à retenir le client. Voici quelques-uns de ces chiffres tirés du livre de Peter Fisk, “Customer Genius”, un ouvrage essentiellement composé de cas d’entreprises.
